How to Market Your Vacation Rental

With over 3,000 rental properties here at the Lake of the Ozarks, you need to find a way to get your property noticed. Whether you choose to work with a property manager or manage the property yourself, marketing should be top of mind. Below are a few ideas for how to market your vacation rental at the Lake of the Ozarks.

Major Accommodation Websites

For those property owners new to the vacation rental industry, the big-name websites are a great place to start. The most popular ones, that you’ve likely heard of, are VRBO and Airbnb. If you don’t have your property listed on one of these sites, you’re missing out on getting in front of those guests that turn to these sites first when searching for a vacation property. Each sit has their own pros and cons, and targets a slightly different demographic. At Your Lake Vacation, we advertise all our properties on VRBO. We use this site over Airbnb, due to the fact that Airbnb typically targets are younger demographic, while VRBO targets more families and professionals. Other sites to consider would be TripAdvisor and HomeToGo.

Local Travel Websites

Another great way to get in front of prospective renters is by listing your property on some of the more local websites. We advertise on FunLake.com, the largest website used by out-of-towners to plan their Lake of the Ozarks vacations. Travelers from all over the world visit this website to learn what there is to do at the Lake and where to stay while they’re here. The website has an entire page dedicated to vacation rentals. VisitMO.com is another website that attracts guests to visit the Show-Me-State. Industry partners can advertise on their site, which is one of the benefits you get working with us. Showcasing your property on these types of sites is a great way for prospective visitors to find your property. If you choose to work with us at Your Lake Vacation, you’ll also get your property in front of a large group of golfers, as we partner with the Lake of the Ozarks Golf Council to create packages for golf groups.

Personal Websites and Social Media

If you’re using a property manager to handle your rentals, they likely have their own website that they use to market their properties to the public. If you’re doing it on your own, you can still create a simple website about your property that can be shared with family, friends, friends of friends and the public. You could also consider making a Facebook page for your property, or at the very least sharing on your personal page that you have a rental available at the Lake of the Ozarks. Also, take a look at some local Facebook groups or travel groups that you could share your property in. If you’re working with a Lake of the Ozarks property manager, ask them how they use social media as another avenue to market your property.

Feel free to reach out to us if you have any further questions about how partnering with Your Lake Vacation can help you market your vacation rental at the Lake of the Ozarks. As one of the largest, locally owned vacation rental management companies at the Lake of the Ozarks, we are able to provide a variety of services and a higher level of services than other companies. If you’re in need of a property manager to take the stress of managing your own rentals away, don’t hesitate to call our office at 573-365-3367 to see if we are a good fit!